H'art Museum sits in a historic monument on the Amstel in Amsterdam. After leaving the name Hermitage Amsterdam behind, the museum quickly claimed its own place in the Dutch cultural landscape as a relative newcomer - with its own programming, a beautiful courtyard garden and a lively café. A new name and positioning call for a digital face to match.
The challenge
The old website was hard to edit and left little room for creativity - a stark contrast with the dynamic experience the museum itself offers. Keeping content up to date was a chore, and the site did not carry the new identity well enough. H'art wanted a website that offers calm, clarity and easy navigation to visitors, while showing its own atmosphere and varied programme. On top of that came a practical task: the transition from Hermitage to H'art had to run smoothly online too.
Our approach
We designed and built a completely new website, starting from the visitor:
- A fresh, calm design that carries the new positioning and keeps the path to exhibitions and tickets short
- A self-service CMS that lets the editorial team update exhibitions, news and practical information on its own - without a developer
- A multilingual setup (Dutch and English) for the museum's international audience
- A clear flow to online ticket sales, so visitors can book straight away
- The transition website Dutch Heritage Amsterdam, which guided the name change from Hermitage to H'art online
The result
The new site gives H'art Museum a digital face that matches the physical experience: calm, clear and inviting. Visitors find information about exhibitions effortlessly and book their tickets directly. The editorial team adds content itself and keeps the site current, without a developer stepping in. And with the transition site Dutch Heritage Amsterdam, the name change went smoothly online as well.
